The aim of the TEXTILE ALLIANCES project is to develop a common strategy between Greece and Armenia, focusing on the improvement and expansion of the services the two Business Support Organisations offer to their members, in order to be able to make them more competitive in the ever-changing business climate.
During the 4 months of project implementation, two major study visits will be organized, one in Athens and one in Yerevan, with the aim to generating new business opportunities and to creating a strategic partnership between the 2 countries, offering to at least 20 SMEs a holistic support towards internationalization. That means that during the Study Visits and the on-line communication, the companies will be able to collect information about each other countries, such as: financial data, marketing, legislation, import / export, labelling requirements, technical specs, etc. All these will enable the SMEs to be able to identify business opportunities.
At the same time, two services will be developed:
Service 1: FASHION TRENDS SERVICE
All fashion companies prepare their future collections based on specific fashion trends. Currently, there exist a few service companies e.g. WGSN, Carlin International, Fashion Snoops, and others, offering such services on-line. The cost for subscribing to such services is well-above 10K euro per year, making it impossible for an SME or an individual designer to subscribe. The objective of TEXTILE ALLIANCES is to develop a service targeted to SMEs and designers, providing up-to-date fashion forecasting services and training / consulting.
Service 2: VIRTUAL EXHIBITION (ONLINE EXHIBITION)
At exhibitions the factories and commercial companies specialized in clothing and textile display their products.
The goal of this on-line initiative is to decrease the costs, which is necessary to exhibit at a traditional clothing and textile exhibition for example: flight tickets, hotels reservations, transportation, etc. and to increase the potential matchmaking opportunities and therefore the increase of export opportunities in the textile sector. This initiative could really help to increase exports, decrease export promotion cost, and get to know the need of international markets better and matchmaking platform.